![]() That's largely because of Horton, a 53-year-old who, like the 49-year-old Jon Bon Jovi, doesn't take himself too seriously. P90X, succeeding where nearly all fitness infomercials have failed, has made nearly half a billion dollars in its first seven years. But both have used a sunny disposition to inspire a cult following that is both enduring and lucrative. ![]() Both are easy to ridicule for optimism that borders on corniness. ![]() Tony Horton, host of the wildly successful P90X workout videos, is kind of like Bon Jovi. ![]()
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